Markets were not covered in Southwest’s mission statement, but they do make mention of it in their vision statement by adding “the world’s most loved”. The services Southwest provides is addressed in their name, it is rather evident that with the addition of airlines to their company name, people wouldn’t have to venture too far to understand what service this company provides. Stressing their dedication to providing the highest quality of customer services was quite effective. Without precisely defining who their customers are, Southwest’s concern for their customers was evident with the emphasis that was being placed on customer service. Self-concept – What is the firm’s distinctive competence or major competitive advantage?Ĭoncern for public image – Is the firm responsive to social, community, and environmental concerns?Ĭoncern for employees – Are employees a valuable asset to the firm?ĭespite not including all nine components in their mission statement, Southwest Airlines has established a clear and effective mission and vision for their company. Philosophy – What are the basic beliefs, values, aspirations, and ethical priorities of the firm? Technology – Is the firm technologically current?Ĭoncern for survival, growth, and profitability – Is the firm committed to growth and financial soundness? Markets – Geographically, where does the firm compete? Products or services – What are the firm’s major products or services? Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.Ĭustomers – Who are the firm’s customers? Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. To become the world’s most loved, most flown, and most profitable airline. passenger airline sector, Southwest Airlines need to develop a strategy that allows them to be sustainable and profitable in the future is more important now than ever before. airline competition has intensified and with continued consolidations across the U.S.
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